Welcome to apple & pie – stylish care for growing feet. We are so happy to have you visit our site. It’s been created with love and a lot of thought. We hope it is the answer to all your children’s shoe shopping in Hong Kong!

Want to read our story?

As parents living in Hong Kong with our families (we have five children between us!), we found it impossible to find shoes for our children. We were always forced to sacrifice either style or comfort and were so often disappointed with the variety that most stores in Hong Kong had to offer.

Unable to find what we needed, we started buying our children’s shoes from Europe. We soon discovered a variety of shoe brands that were stylish, comfortable and hardwearing, and knew that other parents in Hong Kong would love them too.  

Let’s talk about our shoes …

At apple & pie, we pride ourselves on providing shoes that look great, fit properly and that children will want to put on every day. With a great range of top quality European brands, our shoes are stylish for school and everywhere else your little ones may venture.

We understand that each child’s foot is unique and it is our mission to find the right shoe for your child. One that offers stylish care for growing feet.

Wait ‘till you see our store!

apple & pie is more than a specialty store, it’s a third space – a place outside of your home and work where you can relax and take your time. We’re located in One Island South, which has allowed us to create an environment that you and your children will enjoy, without any of the usual stress involved in shopping for children’s shoes. 

Our staff is well-trained and knowledgeable on all of the brands that we carry, and are here to make your life easier.

What’s in a name…?

The one question we get asked the most is, “why apple & pie?”.  Our answer: apple for health and pie for fun. We hope you have fun choosing the child's shoe of your choice, be it smart or pretty, for parties or adventure, knowing all the time that the health and comfort of your child’s feet are always uppermost in our minds.